AdvertiZoom (AZ) project team released the feature of working with ratings. This term refers to the percentage of the audience that engaged with a certain broadcast (tv-programs, commercial breaks, advertising clips). The rating tool is very important for collecting statistics, analyzing the effectiveness of placing commercials, analyzing concordance of the intended audience to the real one.
AZ system allows to:
create and import ratings
administrate ratings’ audiences
plan advertising and broadcasts factoring in the ratings
List of new features in AZ system for working with ratings:
The «Ratings» section includes functions for creating, editing and viewing ratings.
Rating is created for each channel separately
Ratings are divided into planned and actual, both types are in the system
Planned rating can be changed and created in the system
The actual rating in the system can only be viewed. To import a rating, the user needs special access. The user can download the ratings from the Mediascope systems and others and upload them to AZ
For each channel, it is possible to specify your audience ratings.
Media planning can be done based on ratings.
In media plans, you can specify the default audience rating
Media plans can be exported to Excel with calculated values of ratings (MP export type 3)
We implemented the feature of moving multiple videos inside the blocks to expedite your work with the advertisement, announcements, and promo videos. Previously to move and revise the arrangement of videos inside the blocks, it had to be done one by one.